Gender Imagination in the Age of Consumption Culture: Images of Women in Contemporary Chinese Popular Films and TV Drama
Author: Wu Jing Uploaded Time: 2017-05-02

This book selects four main images of women in China's most popular films and television drama series in fiction narrative form, namely, Cinderella, Mulan, Pando and Gaia, and inspects their dynamic trends and interactive relations under the context of the history of contemporary China. Based on this, it interprets the gender ideology and operational model changes in the 20th century since the 90s, which is the core subject of this book. In this interpretation, it also presents the media criticism of feminist, as well as its own reflections.


Preface I
Preface II

Chapter One  Introduction
One  Stereotypes of women in media culture
Two  Four images of women in films and television drama series and their variants
1 Cinderella and her evolution
2 Mulan and her evolution
3 Pandora and her evolution
4 Gaia and her evolution
Three  Basic concepts and theoretical routes
Four  Research significance
Five  Research methods
1 The narrative method
2 Prototype criticism method
3 Cultural studies and feminist perspectives

Chapter Two  Cinderella: The Myth of Male Salvation
One  Analysis of the narrative form of Cinderella
1 The basic figures of the pedigree
2 Narrative structures
3 Narrative strategies
Two  Revolutionary version of Cinderella and its gender discourse strategy
1 Revolutionary rewriting
2 Gender discourse and strategy
Three  Wealthy Cinderella variations and their gender significance
1 New Cinderella: Rebellion and return to the gender order
2 Consumption of Prince Charming
3 Classic plots: Breaking and restructuring
Four  Summary

Chapter Three  Mulan: Beyond the Imagination of Gender
One  Analysis of the narrative pattern of Mulan
1 The initial situation: Tilted order and women in the order
2 Narrative structure: Transcendence and regression of gender order
3 The narrative motif: Dilemma of being disguised as a man and gender identity
4 Mulan prototype and the element types of the narrative in films and television drama series
Two  Female idol: Mulan in movie culture from 1949 to 1979
1 Iron girl: Popular interpretation of the mainstream gender discourse
2 Case analysis: "The Youth in The War"
3 Mulan's dilemma
Three  Mulan's image in the crevice between the advocated social theme and commercialization since the 90s
1 Films with advocated social themes and commercial films in the 90s
2 Mulan and her cultural interpretation in new mainstream film and television
(1) Restoration of the traditional female identity and the construction of the classical peering situation
(2) "Revolution and love" under the strategy and ideology of business
Four  Mulan in art films
1 Art film and context
2 Deconstruction of the female hero and the grand narrative of history
Five  Mulan in commercial entertainment movies
1 The production and consumption of cultural products
2 The pornography and violence coding of female heroes' image
3 The ambiguousness of gender discourse of consumer culture and criticism dilemma
Six  Summary

Chapter Four  Pandora: Seduction and Harm of Beauty
One  Analysis of the narrative pattern of Pandora
1 Analysis of the origin of Pandora 
2 Story
3 The narrative motif
(1) Female myth
(2) Beauty harm
Two  Female spy films
1 Female sexuality as a symbol of class enemies and its symbol system
2 The mixture of traditional gender discourse and political discourse
3 The double function of the "female spy"
4 Marginal non-political discourses in the narrative of the female spy
Three  The old and new Pandora
1 Evil and scars: Concubine image variations in nostalgia drama
2 Dangerous but sweet Pandora: Affair themes in melodrama
3 Transformation from the red rose to the white rose: The irony of Pandora's myth
Four  Pandora's face showing women's rights: From the object of desire to the subject of desire
1 A new face: Popular culture of Feminism?
2 The ambiguity and flow of discourse strategies
3 The dialectical method of "seduction" and the game of post-modern gender power
Five  Summary

Chapter Five  Imagination as an Understanding Wife and Loving Mother Gaia
One  The revolutionary political model and political ethics of Gaia
1 The revolutionary political model of Gaia
2 The political ethics of the Gaia model
Two  Gaia tradition in multi-culture: Daily life model and poetic nostalgia model
1 The pattern of daily life
2 Poetic nostalgia model
Three  The marginalization of the Gaia model
1 Marginalization of the Gaia model and the rise of consumption culture
2 Trajectory of the marginalization of the Gaia model
Four  "Pandora" rewriting of the Gaia model
1 The traditional denial of desire as an understanding wife and loving mother
2 Desalination of Gaia ethics
3 An understanding wife and loving mother in traditional and modern concepts
4 Gaia desire reconstruction and rewriting strategy of gender ideology
Five  Summary

One  Pan-consumption of Female Image and Gender
Two  Critique of Ideology: Hypnosis in the Post Male-Dominated Era
Three  Feminist Media Criticism and Its Predicament


Appendix: Index of Films and Television Drama Series