Journalists Should Expand 'She Perspective' in Reports: Reflections on Promoting Women's Economics, Gender Equality
Uploaded Time: 2017-07-03

The "She Economy" was one of 171 new Chinese buzzwords published by the Ministry of Education in 2007.

It is also termed "womenomics". At the beginning, this new term referred more to consumption. Now, with the development of the times, the economic influence and contributions made by women has changed dramatically.

From the perspective of media reporters, "She Economy" should embody more meaning and its economic significance should be highlighted. Reporters should attach more importance to diverse factors of social development, and especially the influence of environmental protection upon womenomics.

Perspective One: From consumption to entrepreneurship and employment

The notion of womenomics was put forward by famous economist Shi Qingqi. According to Shi, more and more businesses have started to identify consumer groups and develop new products from the perspective of women.

Other economic experts also believe that women's economic independence, their strong consumption demands and consumption capacity have ushered in a new economic growth point.

However, with development and the rising rural economy, rural women are more and more involved in the economic field, shifting from the role of a housewife to being a mainstay of rural economic development.

In the meantime, women's federation at all levels have been optimizing their service models and service priorities during reform and innovation. In the context of poverty alleviation, household prosperity and active entrepreneurship, more and more women are updating the statistics of the She Economy.

Therefore, media workers who record the development and changes of the times, and especially those with women's news agencies, should reconsider their work and report from a new perspective, so that economic-related stories of women will express more positive energy.

For example, according to a recent survey, there are 234 low-income villages with a total of more than 75,000 low-income women in Beijing. Beijing Women's Federation has taken many measures to help them.

It is particularly noteworthy that the development of leisure agriculture and rural tourism has provided 30,000 job positions to local women.

Furthermore, the activities such as promoting women's entrepreneurship and employment, furthering Double Learning and Double Competition and establishing women modern agriculture and poverty relief demonstration bases have been fully conducted to increase employment and help those with low incomes.

Media workers should take the social responsibility to attach more importance to women's entrepreneurship and employment and self-development instead of focusing their reports on women's consumption.

Perspective Two: Focus on the studies of new social classes and housewives and explore more from the prospective of She Economy

Instead of letting business set the stage and the media put on a show, media workers should do more reporting on gender equality and women's progress while improving their own attainment in economics and reporting.

In 2015, the Sanlitun Sub-district Women's Federation in Beijing established a Women's Home center covering an area of 300 square meters.

Among the 7,000 employees working in 460 non-public enterprises and 1,300 small shops in the area, more than 4,500 are women, accounting for 64 percent of the total.

The federation has carried out distinctive activities such as the White-collar Pressure Relief and Care Alliance via service stations in different high-rises.

Meanwhile, there were very few reports on such women's organizations in innovative, private enterprises, as well as their promotion of women's development.

On one hand, the coverage of the work of women's federations and women should be extended to keep up with the pace of time. It is the responsibility and pursuit of women's news reporters to reflect grassroots women's development and gender equality through their reports.

On the other hand, the diversification and fast pace of economic and social development has endowed the She Economy with more connotations and significance. The impact of more types of economic elements and women's roles in economic development and family welfare are increasingly prominent.

At the launch ceremony of Beijing Health Promotion Project of Preventative Treatment of Disease by Traditional Chinese Medicine in June, 100,000 housewives were conferred certificates to safeguard the health of their family members together with hospitals and community health service centers.

Behind the health project there is great economic significance because many families fall into poverty due to illness. Medical and health training of housewives is an important part of the She Economy and gender equality.

It is imperative to extend the so-called "She" perspective when reporting on the She Economy and media workers should spare no efforts in this regard.

(Source: China Women's News/Translated and edited by Women of China)