Gender Mainstreaming

Multiple Case Studies of Female Entrepreneurs Opportunity Identification and Business Process Management

Xie Jiaoping
School of Economics and Management, Hebei University of Technology
Wang Yunfeng
School of Management, Tianjin Polytechnic University
Science & Technology Progress and Policy 2016-3

Abstract:Interviews with 15 entrepreneurial feminists, based on entrepreneurship and feminist values, analyzing entrepre- neurial process, gender, feminist values. Scan practical value basis of female entrepreneurs. Results suggest that the opportunity identification and entrepreneurial feminists needs and values correspond, feminist values throughout the whole process of opportunity recognition and influence the opportunity to judge, the opportunity view mainly focus on "I am the market", "achievement others", "do more things" and "good chance". Feminist values express their desire for personal or social changes such as motivation, management structure reflect equality, cooperation and open.
Keywords:Female Entrepreneurship, Feminism, Opportunity Identification, Entrepreneurial Process

Paper type:Published
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