Gender Mainstreaming

Influencing Factors in Urban Residents’ Donation: From the Perspective of Social Capital

Nan Fang, Luo Wei
School of Social Development and Public Policy, BNU,
Journal of Beijing Normal University(Social Sciences) 2013-3

Abstract:Donation from the mass residents have become an important force in promoting public charity cause; therefore, analysis of the influencing factors in urban residents' donation under macro social background may provide valuable reference for advancing public charity cause. The present author makes an attempt of that against the Social Capital Theory by taking the relevant data out of the representative method of sampling from the Chinese residents' public welfare behavior.
Keywords:social capital, donation, social network, social trust

Paper type:Published