Gender and the Media

Media Violence and Collective Unconsciousness: The Gender Discrimination Controversy over the Comedy Joy Street during the Spring Festival Gala

Wang Yi, Wang Lei
School of Journalism and Communication, Nanjing University
Journal of China Women's University 2015-6

Abstract:Joy Street, a comedy at the 2015 Spring Festival Gala, caused considerable controversy over whether it showed discrimination in gender terms. To investigate this, we carried out an online questionnaire for college students. Through text analysis, I think this program contained obvious symbolic violence, specifically the simplification of the
"goddess" stereotype and derogating the "feminine man" stereotype. Combining the results of the questionnaire, we found that audiences generally lacked the required sensitivity on media and gender issues. Besides, they were also uncertain about women's rights. We believe that this reflects a collective unconsciousness of media gender violence, as well as the legalization of patriarchal ideology.
Keywords:media violence, collective unconsciousness, Spring Festival gala, Joy Street

Paper type:Published