Gender and the Media

Femininity,Power,and Consumerism on TV:A Content Analysis of Televised Beauty Pageant and Cosmetic Surgery Shows

Cai Qi
College of Journalism and Communication,Hunan Normal University
Mao Na
College of Journalism and Communication,Hunan Normal University
Journal of Social Science of Hunan Normal University 2008-4

Abstract:How feminine identity is depicted on television has been a focal issue of media studies lately. The current study examines televised beauty pageant and cosmetic surgery shows from the perspectives of feminism,semiotics,and consumerism. It argues that these apparently innocent and hilarious TV shows are used rhetorically to sell patriarchic cultural values and are products of the intermarriage between television and consumer industry.
Keywords:femininity, power, consumerism, televised beauty pageant shows, televised cosmetic surgery shows

Paper type:Published
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