Gender and the Media

An Empirical Analysis of Gender Construction in Sports News in the Context of Convergence Media

Ma Xiangbin
School of Information Technology in Education, South China Normal University
Journal of Guangxi Vocational and Technical College 2016-3

Abstract:Based on feminist media critism, this paper surveys the sports news reported by traditional and convergent media during the Olympic Games in London and analyzes the new features of gender construction in the Convergence Media with the theory of Cold and Hot media, content-analysis, face and interview method.
Keywords:convergence media, sports news, gender construction, media resonance, female discourse

Paper type:Published