Gender and the Media

The Study on the Mechanism Role of Mass Media in United States Social Gender Politics -- Based on an Empirical Analysis of the "The U. S. Presidential Elections in 1992 and 2002"

College of Media and International Culture, Zhejiang University
Journal of Nanyang Normal University 2015-11

Abstract:This paper intends to take the 1992 and 2002 presidential election survey data released by the Center for Election Science as samples, to explore the relationship among the partisan and ideology of voters, media exposure factors and the cognition of women's issues of voters, hoping to illustrate the mechanism role of the mass media in the United States within the framework of social gender. The study found that the media contact condition of voters and partisan and ideological dispositions have a significant impact on the cognition to women's issues on the part of voters; however, the media contact condition of voters did not have a significant impact on its partisan and ideological idiosyncrasies. In addition, from 1992 to 1992,voters favoring feminists significantly reduced overall goodwill degrees. That is to say,in the meantime, the second wave of the American feminist movement to increase political influence suffered resistance from partisan politics to a larger degree.
Keywords:the US voters, feminism, gender politics, partisan, ideology

Paper type:Published