Gender and the Media

Online Activities of Feminist Organizations: A Case Study of "Women of New Media" on Sina Micro-blog

Wang Li, Gao Delong
University of Electronic Science and Technology of China
Journal of Shandong Women's University 2016-6

Abstract:Internet and feminism are important research domains in media and gender in the information age. The non- governmental organization "Women of New Media"is used as a case in this paper to reflect the characteristics of online activities of feminist organizations, using the methods of virtual ethnography and social network analysis under the theoretical framework of internet activism. Through the activists' characteristics in social network, we can also analyze the mobilization ability of feminist organizations. The study finds that the Women of New Media can fully use the micro- blog platform to articulate their resistance and take charge of activists as well. This organization is at the core of activists' social network, possessing the power of speech.However, the whole network structure is loose and incoherent. Overall, the network itself has very little influence on the attitude and behavior of activists, which rarely benefits large scale cooperative online actions. There is still a long way to go for such feminist organizations to play a leading role in online activities.
Keywords:feminism, new media women's organization, Sina Micro-blog, online action

Paper type:Published